Interculturality is not only linked to nationality, country of origin, but also to many other factors, such as profession, company, family, generation and this cultural baggage can become a major asset in the hands of companies.
Companies are progressively understanding the potential of the intercultural aspects for their business. The fact of working with people coming from different countries represents an added value for the companies. First of all, those people bring a new point of view on different aspects of the company business, thanks to their knowledge acquired in a different working or academic environment. They bring a fresh view of the company practices that can help to renew some strategies and correct old habits.
Furthermore having an intercultural team is a winning point to face the challenges linked to the products design: some countries prefer sober and elegant packaging, while others would rather buy a product in a shiny and colorful package. Also in terms of international negotiation it is an advantage to have an international team of entrepreneurs, this helps to better understand potential buyers or partners from other countries.
However, entrepreneurs working abroad may also face several obstacles. Some countries can cause a major culture shock for both expatriates and their families and turn the adventure into a burn-out.
Therefore, it is essential that the companies plan a coaching program for their expatriates taking into account both professional and personal aspects of theirs life abroad.