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My Type Of Entrepreneurship


Instructions: read the following entrepreneurs’ cards, classify then by “type” of entrepreneur by dragging and dropping the correct entrepreneur’s first name to one of his/her relevant entrepreneurial context.

Check your answers and then read the exact definition of each of the three entrepreneurial contexts.


Steve has a talent for making jewellery. This started as a hobby but two years ago, he set up her own business. He now successfully sells his jewellery in his own shop in the centre of town.


Emily noticed that there was nowhere in her local town for workers to buy good food at lunchtime. She grasped the opportunity and opened a sandwich bar in the town centre. Her business is now very profitable.


Andrew is a keen gardener. He runs his own gardening business that provides landscaping services to local businesses and homes.


Joseph has worked in a large engineering firm for 10 years. He recently developed and supervised the production of a new piece of machinery. This is now being sold to the quarrying industry all over the world..


Albert is an environmentalist. He worked with a local wildlife organisation to set up an enterprise called World Life, which aims at protecting the local environment.


Alan has worked as a computer programmer at a university for four years. He designed a software package that is sold throughout Europe. He now runs a business for the university.


Amanda, along with a number of other parents, successfully applied for a grant to set up a crèche in the local community centre. The community owns the crèche. All profits go towards maintaining the facility and paying for staff to run it.


Diana is head of marketing in a company that manufactures soft drinks. This year she launched a new drink onto the market in a record eight months.


In 2000, Birgit was involved in setting up a recording studio with the local arts group. When the funding for the project ran out, Birgit set up her own recording studio. She allows people from the local community to record at her studio for a reduced fee.

Christian and John

Christian and Joseph set up an online retail business in 1995. Since then, they have set up a successful haulage company.

Intrapreneurship is the act of behaving like an entrepreneur while working within a large organization. Intrapreneurship is known as the practice of a corporate management style that integrates risk-taking and innovation approaches, as well as the reward and motivational techniques, which are more traditionally thought of as being the province of entrepreneurship.

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Social entrepreneurship is the use of the techniques by start up companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues. Social entrepreneurs are either non-profits or blend for-profit goals with generating a positive “return to society” and therefore must use different metrics. Social entrepreneurship typically attempts to further broad social, cultural, and environmental goals often associated with the voluntary sector in areas such as poverty alleviation, health care and community development.

More about Social Entrepreneurship

Commercial entrepreneurship aims at creating a standard business model that can be used by several companies across the board and is focused on profits and standardization. Commercial entrepreneurs tend to concentrate on bringing new ideas to life within the business market

More about Commercial Entrepreneurship