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Business Model


In Module 6 – Business Model, the learner will gain the knowledge related mainly to the Canvas Business Model (BMC) and 9 components that it contains. The Canvas Business Model is the most critical thinking tool used when creating a business model. It consists on creating a Business Model by previously sketching a canvas analysis, with the purpose of thinking about all the strategic points, its strengths and weaknesses. The Business Model Canvas as a business model tool used to visualise all the blocks while building a business, including way to the market, customers, finance, marketing and value proposition. In this Module, each component will be explained and present in an easy way to understand and assimilate all information. The Module contains two parts – theory and practical activities which will facilitate the way of understating each step of creating the Canvas Business Model.Components that will be analysed inside this Module:

  1. Value Proposition
  2. Customer Segments
  3. Channels
  4. Customer Relationships
  5. Key Activities
  6. Key Resources
  7. Key Partners
  8. Revenue Streams
  9. Cost Structure

By the end of this module, you will learn:

  • Why the Canvas Business Model is a very useful tool while creating a business.
  • How to use the Canvas Business Model.
  • How to start creating a Business Model.
  • What is the most important while starting a business.
  • Why to have an idea is not enough to earn money and become a millionaire.
  • Which steps should be taken as first.
  • What are the crucial steps and activities while starting your business.
  • Which components are related and which ones are more important than the other.
  • How to plan your activities and what activities are related to customer, partners or cost structure.
  • How to create a relationship with your partners and customers and why is it important.
  • Which resources and activities are your main spot in order to succeed.